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Brainstorming - Idea Hunting by a Group of Persons.

Brainstorming is by far the most widely used tool to stimulate creative thinking. It was developed in the 1940s by the American advertising executive Alex Osborn who believed that anyone could learn to generate creative solutions for a wide variety of problems.

Brainstorming is a group method of ideation in which stress is laid on the quantity of ideas generated. Members are asked to generate a large number of ideas while criticism is kept under check. Participants are encopuraged to build upon the lideas of others, but not knock out them down.

Perhaps the most important benefit of "Brainstorming" in complex problems is the identification of the categories of solution concepts.

brainstorming process

brainstorming technique for problem-solving, team-building and creative process

Brainstorming is a great technique for generating creative ideas. Generally performed in groups, it's a fun way to get lots of fresh ideas out on the table and get everyone thinking and pulling together.

To start out, keep the group on the small side( 4 - 8 ). The participants should be relatively at ease with one another, and as you continue to brainstorm together over time, they'll become more comfortable throwing out off-the-wall ideas--which often generate the best results.

Begin by choosing a facilitator to record the ideas on large, poster-size sheets of paper that can be stuck to a bulletin board or along the walls of the room.

This will keep all the ideas clearly visible. And follow these important ground rules:
  • Suspend criticism. All ideas, no matter how crazy they may seem, should be encouraged and recorded without comment or criticism from the group. The general goal of brainstorming is to collect as many ideas as possible, making quantity much more important than quality at this initial stage.
  • Postpone evaluation. Brainstorming sessions are not the time or place to evaluate the merits of the ideas suggested. So don't suspend the process to evaluate the projected results of any single idea.
  • Build on others' ideas. At their best, brainstorming sessions are fast-paced and fun. Participants should try to build each consecutive idea on the previous ones. This can sometimes result in surprising twists and turns.

brainstorming process

  1. Define and agree the objective.
  2. Brainstorm ideas and suggestions having agreed a time limit.
  3. Categorise/condense/combine/refine.
  4. Assess/analyse effects or results.
  5. Prioritise options/rank list as appropriate.
  6. Agree action and timescale.
  7. Control and monitor follow-up.



Brainstorming is a powerful tool used by teams and businesses around the world. The concept was first introduced by Alex Osborne in the 1940s.

Brainstorming is a tool for generating ideas. It is an activity in which all members of a group (whether it be a work team, classroom, committee, etc.) contribute to a list of problems to be solved or solutions to a problem.
Brainstorming helps to get a lot of ideas into discussion in a short amount of time. Brainstorming may look unstructured, but to be effective, there should be some ground rules.

These can include:
- Set a time limit on the brainstorming session.
- Don't let participants get sidetracked. Now is not the time to critique ideas that are being suggested.
- Be sure that everyone speaks freely.
- Be sure everyone contributes.
- Let the participants, not the leader, do the talking.


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Latest page update: made by dinakaran217 , Aug 10 2009, 4:19 AM EDT (about this update About This Update dinakaran217 Edited by dinakaran217

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